Account-based marketing

Transformative account growth

Account-based solutions offer a strategic path to deeply engage high-value customers and net new prospects.

Drive strategic success with Account-Based Marketing

ABM thrives on alignment, and that’s where we excel. Together, we focus on the accounts that drive the greatest impact, crafting tailored campaigns that address their unique challenges and goals. By combining our expertise with your business vision, we deliver personalised experiences that resonate deeply with high-value customers and new prospects.

With this approach, we identify opportunities with precision, ensuring every message speaks to the specific needs of your target accounts. Through alignment across marketing and sales, we create meaningful engagement that strengthens relationships, accelerates conversion, and positions your brand as a trusted partner for long-term success.

Value proposition development

A clear value proposition is the foundation of effective ABM. Through detailed research and analysis, we uncover the specific needs, pain points, and commercial goals of your key accounts. Together, we craft tailored messages that address these priorities, ensuring your campaigns resonate deeply with stakeholders. This collaborative approach drives stronger buyer connections and delivers higher customer lifetime value.

ABM: Strategic success through partnership

ABM strengthens your relationships with the decision-makers who matter most. By focusing on their unique challenges and goals, we build trust and loyalty through tailored solutions that position your brand as a partner in their success. Every interaction is designed to deepen connections and create long-term value.

Accelerated sales and shared wins

ABM focuses on the accounts most likely to convert, delivering hyper-targeted messaging when and where it matters. By working as an extension of your team, we ensure every campaign accelerates the sales cycle, increases engagement, and drives measurable revenue growth. Together, we create strategies that not only generate ROI but also expand your market presence.

Increased ROI

Our ABM strategies are built to deliver measurable results. By working closely with your sales and marketing teams, we ensure every element of the programme is aligned for success. From selecting high-value accounts and gathering actionable insights to crafting compelling value propositions and executing multi-channel campaigns, every step is designed to maximise return on investment. Through precision and collaboration, we help you achieve both immediate and long-term business growth.

Case study

Full-funnel campaigns

Full-funnel account-based approach integrates ABM, ABX, customer growth, and retention to engage high-value accounts at every stage of the journey. By combining data-driven insights, predictive analytics, and personalised engagement strategies, we create seamless, high-impact campaigns that drive awareness, nurture relationships, accelerate deals, and maximise customer lifetime value.

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Our services

We begin with strategy and planning, creating a strong foundation for your Account-Based Marketing (ABM) by aligning marketing and sales with your business goals. Next, we design tailored ABM campaigns that deeply engage high-value accounts, driving lead conversion and strengthening your brand reputation.

Strategy and planning

Account-Based Sales (ABS)

Customer Lifecycle Management

Account-Based Marketing (ABM)

Deal-Based Marketing

Business growth redefined
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Gilroy’s expertise across market research and analysis, messaging and creative was invaluable in helping us to create the campaign approach, harnessing a creative mix of digital and physical activities. In addition, Gilroy’s ability to understand and translate key data points ‘in flight’ enabled us to further enhance campaign performance and exceed KPI expectations. Great job Gilroy!
Senior Marketing DirectorWestern Europe, Fujitsu Services Ltd

Delivery model

Smart Foundations

Research, strategy, planning,
propositions, messaging, creative and content.

Experience Smart Foundations

Smart Activation

Integrated media campaigns, demand acceleration, ABM, deal-based marketing and connected buying experiences.

Experience Smart Activation

Smart Engine

Data orchestration, optimisation, consolidated reporting and demand intelligence.

Experience Smart Engine