Channel and partner marketing
Transforming partner potential into performance
At Gilroy, we specialise in channel marketing through our integrated Partner Acceleration campaigns. Our approach harnesses the power of your channel relationships, transforming technology providers and their partners – including resellers, systems integrators, and managed service providers – into a unified force that drives your market penetration and sales growth.
Partner adoption
Partners reach their full potential when they are well-informed about the products they sell and are properly incentivised. Our Partner Accelerator program equips them with product-specific value propositions and sales enablement tools, supporting their technical and sales expertise. We drive demand and generate leads through our managed co-marketing campaigns, joint events, and webinars, directly connecting partners with customers in key verticals.
Partner activation and GTM
Our activation process is designed for efficiency, rapidly onboarding new partners to start generating revenue quickly. We make sure that your Marketing Development Funds deliver, with our structured approach provides partners with immediate access to essential resources, such as partner portals, sales collateral, and personalised activation campaigns. This swift immersion into your ecosystem helps partners understand the unique value propositions of your offerings, ensuring they can effectively engage and captivate potential customers.
Measuring partner engagement and performance
We understand that ongoing support and measurement are critical for sustained partner success. Our Partner Accelerator features real-time tracking and optimisation through our advanced analytics platform, Smart Engine. With support from our Partner Marketing experts and access to our dedicated data team, we provide transparent visibility into partner activities, ensuring long-term growth and success.
Channel and partner services
Through Partner Acceleration, we develop strategic alliances that extend beyond traditional reseller models. By aligning technology vendors and their partners around shared goals, resources, and incentives, we create a connected partner marketing ecosystem.
Go-To-Market (GTM) planning
Partner lead generation
Partner Accelerator campaigns
Co-branded content
Sales enablement
Partner portals
Gilroy and the team were hugely professional and genuinely lovely to work with, it’s a real pleasure working with a team like that. Thanks.
Sales and Pre-Sales Lead UK – ServiceNow Practice,
Digital Technology Services at Fujitsu
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