Sales enablement

Transform prospect engagement through strategic sales collateral to accelerate deals

Accelerate sales performance

We partner closely with sales teams and executives to develop bespoke content, campaigns, and frameworks that ensure smarter and more successful outreach to prospects across digital and physical channels.

Our sales enablement solutions are tailored to highlight your products, services, and solutions, resonating deeply with the buying committee that drives your commercial objectives forward within your target accounts.

Sales-ready content

Our suite of sales enablement materials spans various formats—from case studies and product one-pagers to sales scripts, battlecards, and competitive analysis. Each piece of content is custom-made to address the specific challenges and needs of potential customers, allowing both sales and marketing teams to effectively nurture prospects through the sales funnel.

Challenger approach

Adopt a challenger mindset with your sales enablement and thought leadership. By developing materials that address common objections, highlight key product advantages, and highlight relatable customer success stories, you position your brand prominently in the minds of prospects. This approach equips sales representatives with the resources needed for deeper, more persuasive conversations, leading to higher conversion rates and accelerating your growth.

Social selling

The digital presence of your sales team is crucial. Embracing a social selling strategy within your sales enablement framework can transform how you engage with prospects on platforms like LinkedIn, Twitter, and Facebook. Social selling is about consistently sharing relevant content, building trust, and ultimately securing high-value deals from strategic prospects and customers. By integrating social selling, your brand can attract new business opportunities in a predominantly digital landscape.

Sales enablement solutions

Our strategy and planning service lays the foundation for sales enablement success by aligning marketing and sales efforts with your business goals. We conduct thorough market research, gather account intelligence, and analyse the competitive landscape to create a strategic blueprint that sets clear KPIs and ensures successful outcomes.

Our sales enablement workshops provide interactive training sessions designed to equip your sales teams with the knowledge and skills necessary for successful customer engagements. We also offer account plans and dossiers, comprehensive documents that detail tailored strategies and action plans for high-value accounts.

Gilroy and the team were hugely professional and genuinely lovely to work with, it’s a real pleasure working with a team like that. Thanks.
Sales and Pre-Sales Lead UK – ServiceNow Practice,
Digital Technology Services at Fujitsu