Deal-Based Marketing

Win bids and major deals

Pursue large opportunities and deals by adopting a framework for success

Gilroy has a structured Deal-Based Marketing (DBM) framework that ensures you consistently win more competitive bids and major deals, reducing your sales cycle and increasing customer lifetime value.

Deal-Based Marketing requires a clear value proposition, fine-tuned for the buying group within the target account together with an effective engagement plan to address opportunities while building trust and streamlining negotiations for the deal. Winning high value deals and bids is not easy to accomplish. However, a well-structured DBM strategy ensures you are much more likely to win and win big when the next RFP lands.

Win major deals

We collaborate with your sales and marketing teams to identify and prepare for current and future opportunities ahead of RFP submissions or pitch dates. Our team design a tailored program for each deal, ensuring prospects recognise your capability and readiness to deliver promised results.

Build influential connections

Early engagement with business leaders and decision-makers positions you as the strategic partner of choice. We use targeted content, personalised outreach aligned to their business imperatives that influences the buying committee and demonstrates your value.

Track higher customer lifetime value

Focusing on personalised content and in-market customer experiences, deal-based marketing improves engagement and increases conversion rates, shortening sales cycles and increasing customer retention and value.

Deal-Based Marketing services

Our approach is closely aligned with your sales processes, providing targeted content and strategies that accelerate deal closure and maximise the lifetime value of key business opportunities. Success begins with strategy and planning, where we create a detailed blueprint that integrates marketing and sales efforts, backed by thorough market research and account intelligence.

Gilroy and the team were hugely professional and genuinely lovely to work with, it’s a real pleasure working with a team like that. Thanks.
Sales and Pre-Sales Lead UK – ServiceNow Practice,
Digital Technology Services at Fujitsu