Make your brand visible in the age of AI
Helping enterprise brands be trusted, discovered, and chosen in AI-driven buying journeys
Generative Engine Optimisation (GEO)
Buyers aren’t just searching anymore, they’re asking. With 60% of searches now ending without a click, your customers are finding answers in AI Engines, ChatGPT, Gemini and Perplexity, often without ever reaching your site. Generative AI engines are stepping in as trusted advisors, reshaping how B2B decision-makers shortlist partners, compare solutions, and build confidence.
Generative answers are the new shortlist.
If you’re not showing up, you’re missing out on discovery and consideration.
Meet Aura
Aura is Gilroy’s Generative Engine Optimisation (GEO) solution, designed for enterprise brands who can’t afford to miss out.
No hype. Just consultancy-grade approaches to safeguard your brand’s visibility and trust in a world increasingly shaped by artificial intelligence.
More than content, more than rankings.
Ensure brand visibility in generative answers
Strengthens trust signals AI uses to recommend your solutions
Protects authority and reputation across complex buying journeys
Provide practical, repeatable frameworks to measure and improve over time
Want to see how you rank?
We’ve developed a unique, evidence-based scoring system to measure your Generative Readiness across five critical areas of GEO. It provides a clear score out of 100, showing how well your brand is positioned to be found, trusted, and selected by AI-driven buyers.
Apply for your GEO Scoring Report today to see how you stack up.
Explore more in our Turtl guide
Dive deeper into why generative journeys are changing B2B marketing, the risks of being left behind, and how brands can act now. Our Turtl document explains the market context, the buyer behaviour shift, and the opportunity to build your generative advantage with Gilroy Aura.
Ready to take the next step?
Let’s uncover your Generative Readiness Score and build a roadmap to keep your brand showing up, standing out, and earning trust in the conversations that matter most.
Original thinking
Delivery model
Smart Foundations
Research, strategy, planning,
propositions, messaging, creative and content.
Smart Activation
Integrated media campaigns, demand acceleration, ABM, deal-based marketing and connected buying experiences.
Smart Engine
Data orchestration, optimisation, consolidated reporting and demand intelligence.