Jenn Shaw-Sweet
Global Practice Lead, The B2B Institute, LinkedIn
After spending 20 years in top 10 network agencies, working on Global accounts and household names in sectors as diverse as FMCG, Food and Beverage, Beauty, Automotive, Banking and Retail, Jenny switched Media-side to LinkedIn to join the B2B institute, a thinktank focussed on marketing research and best practice.
At the B2B Institute, her work is all about challenging outdated assumptions and giving marketers what they really need: insight-backed data, cutting-edge research, and a fresh perspective on what’s actually driving B2B decisions today.
Jon Clarke
Data Partnerships Director, 6sense
Jon Clarke is a proven B2B GTM leader with 30+ years driving high-growth strategies across sales, marketing and innovation. He hasco-founded and scaled five companies, including intent data platform Cyance. Now at 6sense, Jon helps brands outpace competitors through category creation, differentiation and high-impact go-to-market execution.
Adelle Kehoe
Director of Product Marketing, Similarweb
Adelle Kehoe is Director of Product Marketing at Similarweb, where she leads go-to-market strategy for search and digital intelligence solutions. With a background in SEO, content, and marketing, she helps brands navigate the shift to AI-powered search. She has been featured in multiple publications discussing AI search and its impact on brand visibility and digital strategy.
Bex Howie
Head of Innovation, Gilroy
Bex Howie is Head of Innovation at Gilroy, leading AI-led transformation across content, digital and go-to-market strategy for B2B technology brands. Turns AI and market shifts into commercially accountable programmes spanning ABM, digital ecosystems and content-led growth, and created LumusIQ, Gilroy’s Generative Engine Optimisation model for AI-driven discovery.
Nick Mason
CEO & Co-Founder, Turtl
Nick Mason is CEO and co-founder of Turtl, the first Revenue Content™ Platform, helping B2B marketers measure content’s impacton pipeline and revenue. It’s AI assistant, Hatch, powers smarter creation, personalisation and optimisation. Based in London, Turtl supports global teams including AWS, Cisco, Aviva and Informa.
Ben Romberg
Head of Strategy and Planning, Gilroy
Ben Romberg is Head of Strategy and Planning at Gilroy, where he helps global brands turn complex propositions into compelling, high-impact marketing and sales campaigns. With a journalistic background and deep experience in partner, channel and B2B, he leads strategic programmes that connect insight, creativity and measurable outcomes to accelerate growth and enhanced customer engagement.
Robert Norum
Propolis ABM & Demand Strategy Expert
Robert is a B2B marketer with 30+ years’ experience across publishing, IT distribution, agencies, and consulting. An independent consultant for 20 years, he specialises in account-based marketing (ABM), delivering ABM Essentials training to over 1,250 professionals. He is the ABM and Demand Strategy Expert at Propolis and a regular speaker at B2B Marketing events.
