In partnership with 6sense and Turtl
Across industries, marketing and revenue leaders are facing similar pressures, including strong lead volumes but poor conversion to pipeline, sales-ready opportunities buried among early-stage enquiries, growing disengagement from sales teams, and increasing scrutiny over marketing’s contribution to revenue.
The issue is not a lack of effort. It is that buying behaviour has shifted, while many of the models used to interpret engagement and qualify demand have not kept pace. Buyers are discovering brands through AI-led search and digital ecosystems long before they engage with sales. Research is self-directed, engagement happens across multiple channels, and significant buying activity remains anonymous. Traditional funnel models no longer reflect how decisions are actually made, and engagement signals are increasingly mistaken for genuine buying intent.
At the same time, expectations on marketing and revenue teams continue to rise. Pipeline contribution must be measurable. Investment must be justified. Inefficiency is increasingly exposed. Many organisations are still operating disconnected systems, separating visibility from engagement, engagement from sales activation, and activity from commercial outcomes.
Big-screen perspectives on modern B2B growth
On 21 May, Gilroy will bring together senior B2B leaders and industry partners to explore a different approach: Connected Buying Experiences.
Delivered in partnership with 6sense and Turtl, the event will bring together leading voices across intent data, visibility, personalisation and connected growth.
The event will take place in an immersive, cinema-style setting designed for focus and depth. Expect big-screen perspectives on modern B2B growth, complete with popcorn, alongside structured discussion, tea and coffee breaks, and a curated late afternoon networking session with food and drinks.
This is not a standard panel event. It is an opportunity to step back, gain clarity on what is changing, connect with peers navigating the same commercial pressures and leave with tangible actions you can apply within your own growth strategy. Together, we will examine how to build visibility, create connected journeys and translate engagement into qualified pipeline and revenue.
