B2B media

Influence the market

Drive meaningful action from buyers and decision makers. By running continuous opimisation, we ensure your message reaches the right audience at the right time – driving measurable growth.

Engage accounts at every stage

Gilroy’s B2B media services are dedicated to delivering precision account-based marketing strategies that drive sustainable business growth. Our full-funnel media approach ensures your brand connects with the right audience at the right time, turning potential into performance by focusing on the accounts that matter most.

Targeted media strategy

Our media planning and buying services are designed to maximise impact where it counts most. By focusing on your highest-value accounts, we craft bespoke strategies that position your brand at critical decision-making moments, driving awareness, engagement, and results that matter.

Precision digital advertising

Deliver your brand’s message with unparalleled accuracy. Our highly targeted advertising campaigns use advanced AI and machine learning to create personalised experiences for your key accounts and stakeholders. By reaching the right audience at the perfect moment, we transform interactions into meaningful engagements that drive results.

Full-funnel campaigns

Empower your sales process with account-based advertising that connects directly with decision-makers. Our campaigns align seamlessly with your business objectives, engaging key stakeholders at every stage of the journey. By accelerating the sales cycle and boosting conversion rates, we drive sustained growth and measurable impact.

Growth in practice

Computacenter and Microsoft

Leveraging its Microsoft partnership, Computacenter aimed to help these organisations navigate their challenges and spotlight the people behind the work. Gilroy played a key role in developing and executing various campaigns, showcasing the diverse workplace challenges and workstyles across various sectors. By focusing on the individuals who drive change within organisations, these campaigns highlighted how Microsoft solutions, in collaboration with Computacenter, could enable more flexible, productive and connected work environments for all.

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Comprehensive media services

From media planning and buying to advanced programmatic ABM advertising, our services are designed to connect your brand with key decision-makers at every stage of their journey. By leveraging paid search, social media, and Connected TV, we create high-impact campaigns that transform interactions into meaningful, lasting relationships.

Explore how our tailored solutions can elevate your brand and accelerate sustainable business growth.

Let’s build your winning strategy

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Gilroy’s expertise across messaging and creative was invaluable in helping us to create the campaign approach, harnessing a creative mix of digital and physical activities. Gilroy’s ability to understand and translate key data insights ‘in flight’ enabled us to further enhance campaign performance and exceed KPI expectations. Great job Gilroy!
Senior Marketing Director – Western Europe, Fujitsu Services Ltd

Original thinking

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6sense RevCity

This September, the London-based 6sense RevCity User Group hosted its second and larger community event, led by Gilroy in the stunning surroundings of St. Dunstan. This quarterly series brings together sales and marketing leaders from across 6sense’s customers and partner ecosystem. The attendees shared their experiences and insights on how best to leverage 6sense in their Account-Based Marketing (ABM) and sales enablement programs.

Blog

6 min read

17 Sep

Generative AI for ABM and growth strategies

B2B marketing and sales are on the brink of a fundamental shift. The arrival of generative AI is not just another trend; it’s a turning point that demands immediate attention. The stakes have never been higher – now is the time to act decisively.

Thought leadership

5 min read

3 Sep