Pursue large opportunities with a proven framework
Gilroy's structured Deal-Based Marketing (DBM) framework empowers you to win competitive bids and high-value deals with confidence. By reducing the sales cycle and boosting customer lifetime value, our approach helps you secure transformative opportunities.
Effective DBM starts with a clear, tailored value proposition that resonates with the buying group within your target account. Paired with a strategic engagement plan, we build trust, address key opportunities, and streamline negotiations for success. While winning major deals is challenging, our proven DBM strategy maximises your chances to win big when the next RFP lands.
Win major deals
We partner with your sales and marketing teams to prepare for high-value opportunities well ahead of RFP submissions or pitch dates. By designing tailored programmes for each deal, we ensure prospects see your expertise, capability, and readiness to deliver exceptional results.
Build influential connections
Engaging early with business leaders and decision-makers positions your organisation as the strategic partner of choice. Targeted content and personalised outreach, aligned with their business priorities, influence the buying committee and demonstrate the value you bring to their goals.
Drive higher customer lifetime value
Focusing on personalised content and in-market customer experiences, Deal-Based Marketing improves engagement and increases conversion rates, shortening sales cycles and increasing customer retention and value.
