Harnessing Generative AI

Gilroy can help you to harness the power of generative AI to improve marketing, communications and sales operations in the following ways:

• Create personalised content and recommendations: Generative AI can be used to create personalised content and recommendations for customers, based on their individual needs and interests, speeding up the content production process. This can help technology companies to speed up their customer engagement and satisfaction levels, and ultimately drive revenue growth.
• Automate tasks: Generative AI can be used to automate tasks such as customer support, lead generation, and marketing. This can free up employees to focus on more strategic and creative work.
• Generate new ideas and insights: Generative AI can be used to generate new ideas and insights for products, services, and marketing campaigns. This can allow our clients to stay ahead of the competition, finding solutions and answers faster than using traditional marketing methods.
• Improve data analysis and decision-making: Generative AI can be used to improve data analysis and decision-making. This can help B2B enterprise firms to make better decisions about product development, pricing, and marketing.
• Create more engaging and immersive experiences: Generative AI can be used to create more engaging and immersive marketing, communications and sales experiences for customers. This can be done by generating realistic images, videos, and copy in a quick-to-market environment.

Our team are already seeing the benefits of using generative AI in our day-to-day operations.