6sense tier 1 global partnership

Revolutionising B2B marketing

Gilroy unlocks the value of the 6sense platform.

About 6sense

6sense is the premier B2B orchestration platform, highly ranked by Forrester and Gartner. It uniquely enhances the sales and marketing pipeline through its AI-driven capabilities – Revenue AI™.

The partnership between Gilroy (pioneers in ABX) and 6sense is a strategic alignment designed to revolutionise sales and marketing B2B practices through data-driven insights. At the core of this collaboration is a shared commitment to leverage data and create informed and intelligent approaches to customer buying experiences.

By aligning sales and marketing, Gilroy ensures a seamless and cohesive strategy that drives growth and efficiency. The complementary technologies of both organisations work together to provide a comprehensive view of customer behaviour, predicting the market and generating intelligence on account-level campaign performance.

Through this partnership, Gilroy and 6sense bring together their strengths to enable account teams to achieve greater success. By understanding the nuances of customer intent and behaviour it is possible to generate higher conversion rates and improved customer growth.

Our strategic partnership

Gilroy is a tier one strategic partner of 6sense, utilising its platform for creative content, media and digital creating a full funnel campaign delivering connected buyer journeys, integrated advanced predictive analytics and AI-driven insights into our marketing campaigns.

Why 6sense chose Gilroy

The partnership is a testament to our commitment to leveraging cutting-edge B2B marketing technology to enhance our strategic offerings to clients. By incorporating 6sense’s robust predictive modelling and comprehensive data analysis tools, Gilroy is now uniquely equipped to offer our clients unparalleled campaign insights and map target markets and accounts.

6sense provides key insights on:

How?
How to engage effectively
What?
What to communicate
When?
When accounts are market-ready
Who?
Who is part of the buying team?

Supporting your marketing team

Orchestrating excellence and innovation throughout the funnel

  • Unified data strategy leveraging predictive intent
  • Seamless multi-channel experiences
  • Comprehensive tracking of campaign impact

6sense platform features

Explore a robust suite of tools for strategy, activation and optimisation.

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Marketing

Enhance account-based experiences and target in-market accounts.

Sales

Improve meeting quality and deal velocity with predictive insights.

Revenue operations

Optimise data accuracy and lead prioritisation.

Related services

Full-funnel activation campaigns

Full-funnel media

Smart Engine

Build a full-funnel account-based experience

Delivery model

Smart Foundations

Research, strategy, planning,
propositions, messaging, creative and content.

Experience Smart Foundations

Smart Activation

Integrated media campaigns, demand acceleration, ABM, deal-based marketing and connected buying experiences.

Experience Smart Activation

Smart Engine

Data orchestration, optimisation, consolidated reporting and demand intelligence.

Experience Smart Engine