B2B full-funnel growth agency

Leaders in enterprise B2B growth

For 50 years Gilroy has been trusted by world-leading B2B brands to accelerate acquisitions, unlock strategic account growth and maximise customer lifetime value.

Look beyond Account-Based Marketing

A full funnel approach unites your sales and marketing efforts through a data-driven, account-based approach that connects the entire customer buying journey from awareness to advocacy.

Full-funnel growth

Explore our services

Growth marketing

Six Growth Imperatives

Six strategic growth imperatives every B2B marketing team needs to solve to drive smarter, faster growth. From fixing fragmented buyer journeys to unlocking the full potential of your tech stack, this eBook outlines where to focus and what to change, to deliver real commercial impact.

Explore eBook

Original thinking

Gilroy EOT announcement

Gilroy transitions to Employee Ownership Trust

Leading full funnel B2B marketing and growth agency, Gilroy, has announced its transition to an Employee Ownership Trust (EOT). This significant milestone in Gilroy’s 46-year heritage reflects an unwavering dedication to employees, clients, and the long-term success of the business.

Gilroy EOT announcement

Gilroy transitions to Employee Ownership Trust

Brand awareness and ABM

Account-Based Marketing (ABM) is transforming how B2B organisations approach sales and marketing. By focusing resources on high-value accounts, more unlocking opportunities for profit and repeat revenues are unlocked, maximising growth and minimising waste.

Brand awareness and ABM

Executive briefing

News

22 Oct

Gilroy Discovery Workshop

Discovery Workshop

Tailored workshop designed to help qualified businesses adapt and evolve sales, revenue and growth. Our strategy-led session provides actionable insights, recommendations, and a roadmap for overcoming revenue challenges. This strategic workshop is free for those who meet our qualification criteria.

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News

Gilroy Discovery Workshop

Discovery Workshop

Apply now

News

Gilroy 6sense strategic partnership

Will 2025 be the year that the MQL is finally laid to rest? The Marketing Qualified Lead (MQL) has long been a cornerstone of B2B marketing, guiding strategies and aligning sales and marketing efforts. However, its relevance has been increasingly questioned as markets evolve and digital transformation reshapes the landscape.

Blog

5 min read

25 Sep

RevCity London – 1 May 2025

Explore key insights from the 6sense Rev City London User Group, hosted by Gilroy. Discover platform updates, content strategy tips, and sales activation best practices.

Blog

3 min read

2 May

Unlocking the power of integrated campaign performance with Smart Engine

Here’s the thing about B2B marketing reporting, it’s a mess. You've got data flying in from every direction - ads, web analytics, CRMs, you name it. Trying to make sense of it all feels like trying to complete a puzzle with pieces from different boxes. That’s why Gilroy came up with Smart Engine, a tool that’s changing the game by pulling all those scattered bits into one clear picture.

Blog

5 min read

8 Oct

Driving growth for world-leading brands

Accelerate customer acquisition, unlock strategic accounts, and maximise Customer Lifetime Value (CLV).

Smart Engine

Our Smart Engine analyses millions of data points daily to deliver tailored insights, optimise marketing strategies, and supercharge sales performance.

Learn more about Smart Engine

Impactful B2B storytelling

Transform ideas into action. We deliver creative content across platforms to engage customers, inspire loyalty, and drive results.

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6sense tier 1 partner

As a tier 1 strategic partner, we utilise 6sense to create Full-Funnel Growth campaigns that deliver seamless buyer journeys. With advanced predictive analytics and AI-driven insights, 6sense powers smarter, data-driven marketing strategies.
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Discover how our 6sense partnership accelerates growth.

Explore the partnership

Delivery model

Smart Foundations

Research, strategy, planning,
propositions, messaging, creative and content.

Smart Activation

Integrated media campaigns, demand acceleration, ABM, deal-based marketing and connected buying experiences.

Smart Engine

Data orchestration, optimisation, consolidated reporting and demand intelligence.

Experience Smart Engine