What is Generative Engine Optimisation (GEO)?

Generative answers are the new shortlist. If you're not showing up, you're missing out on discovery and consideration.

LumusIQ is more than content, more than rankings. It reveals brand visibility in generative answers, strengthens trust signals AI uses to recommend your solutions, protects authority and reputation across complex buying journeys, and provides practical, repeatable frameworks to measure and improve over time.

How does the GEO Scoring Report work?

We've developed a unique, evidence-based scoring system to measure your Generative Readiness across five critical areas of GEO. It provides a clear score out of 100, showing how well your brand is positioned to be found, trusted, and selected by AI-driven buyers.

Big conversations.
Real perspectives.

Coming soon, Let’s Circle Back is Gilroy’s new podcast exploring the conversations shaping the future of B2B growth.

Anonymous person with medium-length hair wearing a dark outfit, backlit by vivid magenta light creating a glowing outline against a dark background.

Coming up on Let’s Circle Back…

One of the leading voices in account-based growth.

Silhouetted man with a beard and short hair stands with arms crossed wearing a white button-up shirt, illuminated by violet and pink neon backlighting against a dark background.

Coming up on Let’s Circle Back…

An award-winning B2B marketing leader challenging the link between content and revenue.

Silhouetted person sitting with head and face in shadow against a glowing pink and purple smoky background, wearing a black t-shirt and a watch on their left wrist.

Coming up on Let’s Circle Back…

A global CMO with two decades of experience building brands and driving growth.

The future of B2B growth is shaped by conversations.

Launching soon, Gilroy's new podcast Let’s Circle Back will bring fresh perspectives on the forces transforming B2B growth. Hosted by Gareth Clark and Bex Howie, each episode will bring together bold ideas, real perspectives and practical insights from leaders driving change across AI, growth and transformation – because the conversations worth having deserve more than small talk.